Define the Problem
Coca Cola company wanted a bottle design created for their new drink. The design and name should should be interesting. The bottle should hold 16 oz, and the container should hold six of the bottles/cans. All materials should be recyclable, and the container should be easy to store and ship.
The chosen name for the project is Snapple Energy. It should be an engaging name for young people, because there's already a popular drink called Snapple. The bottle and case design is interesting, because of its exotic color scheme and interesting shape. It fulfills all storage criteria, including allowing easy access to the drink from the container.